Do you know that 2024 is the estimated year for mobile shoppers to reach a number of 187.5 million users in the US? The world is moving toward convenience and mobile app development companies are thriving! If you look closely at this one device, the smartphone, we all are always busy checking the phone, one way or another. And due to the same fact, companies have started targeting potential users via social media ads, which plays a vital role in shaping our everyday life.
Not just the shopping, the growth of Point of Sales (POS) in the US is expected to double, from 321 billion USD in 2022 to 634 billion USD in 2024.
To prosper in a profitable future in the e-commerce industry, you need to have command of m-commerce (mobile commerce) as the field is ever-growing. 72.9 percent of retail from e-commerce stores is now directed from m-commerce.
What is m-Commerce?
Mobile commerce is an advanced form of e-commerce that involves monetary transactional exchange without any physical interaction. Customers are used to using smartphones to research the products, compare them with alternatives, and make purchase decisions accordingly.
M-commerce, involving either mobile phone or tablet is an instant response to commercial activities. Be it mobile banking, airline tickets, bill payment, or buying products or services, you can do it all at your fingertips. Also, with the advancement of m-commerce, brands now build a rapport with the customers and tend to communicate better.
Why Does Your Business Need m-Commerce Optimization?
A less mobile-friendly site is equal to losing your potential customers to the competitors, knowingly. Keep in mind that you don’t just need to get a mobile app, you need to work on optimization as well.
Let’s take you through some more solid reasons to get along with a mobile app development company and take your business to the next level with m-commerce optimization.
1. Insightful Data – Better Targeting
Data is the key to success! Customers who browse your online store through mobile signifies basic yet crucial information to target them better. You get to know when the users are most active, which pages they spend the most time on, which social media channel did they use to search for your brand, and where did they check the reviews. M-commerce analytics help you to instantly target the users to their most-used platforms with personalized offers that convert the purchase intent into a sale.
2. Easy Clicks – Easy Shares
Whenever a user browses an online store, he/she looks for easy navigation. Be it about the product categorization, product description, order button, or sharing option.
As the same device is used to interact socially, the buyers can easily share their purchases with the world which opens up new opportunities with the Word of Mouth (WOM). The biggest deal here is to optimize the m-commerce platform.
3. Mobile Optimization – Excel SEO
Do you know that 9 out of 10 smartphone users are confused about the brand to buy from? It means that there is an opportunity to be the inspiration and convert the leads. Since Google knows the ratio of mobile shoppers, it ranks mobile-friendly online stores on the first page and paves way for indecisive searchers. You further get to build a trustworthy brand image as people consider the top results more authentic than those on the second page.
4. Personalization – Best Customer Experience
Flash sale offers, location-based targeting, and preferred promotions for certain demographics encourage users to take immediate purchase decisions. In fact, 80 percent of people prefer buying from brands with personalized experiences. M-commerce works far better than e-commerce when it comes to personalization. It is mainly because experiences like push notifications and social media ads keep the users engaged with your product, all the time.
5. Multiple Payment Options – Effortless Purchase
Another highlight of an m-commerce store is the feasibility to pay through ever-growing payment solutions. With a simplified checkout process, and access to payment gateways such as PayPal, Apple Pay, Amazon Pay, Stripe, Visa Checkout, and many more, the buying process is easier than ever.
For better m-commerce optimization, your mobile app development company should restrict the confirmation forms and screens to a minimum and allow payment options as per the country.
6. Responsive Design – More Engagement
A mobile screen is much smaller than a desktop hence you need to carefully design the mobile look. With responsive design, users are more interested in visiting pages, reading product descriptions, comparing alternatives, and spending more time on the website. By design, we also mean the pop-ups that take up most of the screen. Try to limit them with a visible exit button so the users don’t feel frustrated.
Read more tips to Make an Interactive UI Design.
7. Fast Loading Time – Enhanced Customer Journey
In the fast-paced era, no one wants to wait for the website to load even longer than 3 seconds. With m-commerce optimization, your website loads 1.5 times faster than any other device, which means that the customers remain connected. Loading time boosts your search engine optimization and streamlines the buyers’ journey to find suitable products/services faster. You can do this by reducing the image sizes, moving to a faster host, optimizing plugins, or any other hacks.
8. New Marketing Opportunities – Higher Profit
M-commerce does not restrict the owners to reach a specific number of audiences only. In fact, it opens up massive opportunities through social media, mobile applications, and customer networks. Moreover, once you establish a reputable m-commerce store in your industry, the platform allows you to do more business by placing ads on your website or application.
In general, optimization helps you to save some marketing budget by easily reaching out to potential customers.
9. Optimized Content – Improved Usability
Font size, text blocks, sliders, white space, everything has a direct relationship with the way a user interacts and views your brand. You aim to educate the visitors about the products and that is only possible when all the content is visible. At times, when websites don’t optimize for the mobile phone, some content cuts from the horizontal side, or the user had to scroll right or left to view that. Such distractions hide the essence of the information that you want to communicate, leading to challenging usability. But a mobile app development company can help you get through the barrier.
10. Retargeting – High Customer Retention
Customer loyalty in today’s era has become a crucial challenge as the competitors are growing at a rapid pace, despite the industry. With m-commerce optimization, you don’t only encourage a one-time purchase but keep retargeting through social media and emails that keep you connected with the users. Since 81 percent of the email people open on their phones, the chances of retaining those users increases.
Is It Time to Hire a Mobile App Development Company?
Mobile phones are the future and if you want your brand to prosper in long term, there is no other path to follow. M-commerce optimization is more than a trend! Now that you know the foundation, analyze your website. See if the pages are loading fine on both Android and iOs and whether the content is visible and the images are aligned. Once you know the gaps, fill them by hiring a mobile app development service and take your boring website to the track of success, accessibility, and much closer to the potential audience. Your business may have all the prospects to grow, but a lack of m-commerce optimization may stop you. Let’s step ahead and conquer the industry with mobile commerce.
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