Remember a time — say, two years ago – when products were just a collection of pictures? Those days are history!
Video has risen to the top of the content hierarchy in recent years. Nowadays, advertisements and promotions are critical to the success of your product. Businesses are constantly developing innovative ways to make their products stand out and hiring professional video animation companies who will make an enticing product film.
It is no secret that product videos can boost your website’s sales conversions. The amazing part about videos is that they can be used for more than just demonstrating your goods; they can also be used for various forms of online marketing to generate traffic to your website.
Before getting started – let’s define what a product video is.
What Is A Product Video?
An explainer video that effectively demonstrates the characteristics and functionality of your product is known as a product video. It’s an excellent product marketing strategy that can be shared on social media, integrated on blogs, landing pages, or emailed to clients during a sales pitch. It focuses on how the product alleviates the pain points that these clients may face.
The primary goal of a product video is to gain client trust and increase sales.
An excellent product video demonstrates how the product will benefit or add value to the customer’s life.
Whether you’re selling a product or service, the ubiquitous product video can be the make-or-break moment for your potential clients.
Facts And Figures Of How Impactful Product Videos
The new normal is video. You’re missing out if you’re not using this tool to its full potential.
According to an Animoto survey, 96% of consumers find video helpful when making purchases, with 73% saying they’re more likely to buy an item after watching a video explaining the product.
What’s the best part? When using video, conversion rates, engagement rates, and other metrics improve exponentially. Check out these surprising video statistics
- Before making a purchase, 62% of shoppers watch product evaluation videos.
- After watching a brand’s video, 84% of consumers were convinced to acquire a product or service.
- Video boosted user understanding of a product or service by 97% of video marketers, and it also helped them increase sales by 76%.
- Including a video on your landing page can boost conversions by 80%.
- Consumers believe that a company’s website should have 56% of video content.
How Do Product Video Helps Increase Engagement
Consumer psychology has a significant role. Let’s look at why video is so popular with users and how they can help you increase revenue.
Consumers engage more with video
Video captures our attention more than any other content since it is both audible and visual. It also enables us to communicate a complete story, by successfully constructing a narrative, evoking emotion, and prompting action.
Product films increase consumer trust in online retailers
You don’t buy many things because you’re not sure you’ll get exactly what the brand promised. It’s easy to claim that a product could do something, but it isn’t enough proof. This is where video comes into play! Video gives the proof that internet shoppers require to complete the transaction. In addition, users can more easily visualize themselves utilizing a product when demonstrated in action.
Informational videos help answer user queries
A well-made product video will answer questions that the user already has and those they haven’t even considered — the kinds of issues that can keep them from consciously or subconsciously converting. Video may address everything from product specifications to how it works to integrations and more, alleviating some user anxiety about your product not reaching their expectations.
A better omnichannel experience
With video, you can control the customer experience from beginning to end on every digital channel where your potential customers might look for you. In fact, 73% of buyers shop across multiple channels. That means it’s essential for you to be everywhere you can be, facilitating the gathering of information and the purchase process
Videos are more shareable than any other content
Video is increasingly becoming a marketing cornerstone for businesses of all kinds, as it gets shared 1200% more times on social media than links and text combined.
In addition, over 80% of consumers say they trust the recommendations of family and friends, so you can bet a social video share can increase your conversions over time.
7 Key Tips To Create A Compelling Product Video
If you want to make a product film but aren’t sure where to begin, don’t worry following are some useful points for you to make an effective product video. The tips are by the best video production company:
Context Is The Soul
Before you begin, as with any piece of material, you must first determine your objectives. This not only assists you in selecting the appropriate video format but also in brainstorming ideas.
Aim to answer these questions with your product video:
- What problem is your product solving?
- How does it enrich your customers’ lives?
- Is it inspiring a customer to do more?
- Will this product increase their overall happiness?
Identify Your Target Audience
Knowing who your potential clients are can help you choose the right tone and language to speak to them, boosting the efficacy of your video.
First and foremost, for whom is this video intended? If your answer is “well, everyone?” you may need to invest some time in a real investigation.
Then it would help if you considered what you want to emphasize in the video. What is your most compelling selling point? Why should anyone be concerned?
Finally, you should customize your product video to be highly relevant to your potential customer.
Product videos for physical products will need high-quality footage that showcases the product from every angle. Since it serves as an advertisement — and a first impression — for your product/service, it’s important to make a good first impression. It implies that shaky footage or poor photography can (and will) cause product sales to plummet. In addition, your product video might be live as a Facebook ad or embedded on your e-commerce website, so you want to be proud of the final cut.
Keep It Short
Making your video engagement is critical, so the opening few seconds really grab your audience’s attention. Regardless of style, product videos should be kept to a minimum length. As a result, anything between 30 and 90 seconds is acceptable. On the other hand, a product video can sometimes be lengthier – up to 5 minutes, depending upon the context.
Inject Brand’s Personality
Don’t be hesitant to use a product film to highlight your brand’s personality. Displaying your personality is a terrific approach to set our product out from the millions of others on the market.
Shoot Horizontally With A Tripod
Consider your options before shooting vertically. In general, attempt to film your video horizontally; you can always modify your movie later, but vertical filming cannot be undone. If your video requires vertical pictures or footage, use it, but keep in mind that whatever you’re capturing, always use a tripod, even if people are talking or demonstrating items. It aids in the removal of camera tremors and other annoying movements that are difficult to edit out or disguise with filters and effects.
Include A Clear CTA
A product video’s purpose is to market a product. A clear CTA at the end of your video is the best method to accomplish this. On-screen text is a terrific approach to inform viewers about the next step, but make sure you include all necessary details.
Is It Time to Hire a Video Animation Company?
Good animated videos for your business are one of the most effective ways to attract the attention of your target audience nowadays. Entrepreneurs frequently devote their entire lives to creating the ideal product. However, even the best items will not be successful unless they are well-marketed.
Therefore, to boost your sales on digital platforms, you must think imaginatively and attempt different concepts for your videos.
To do so, you need to connect with a professional video animation company with years of experience and creative minds. In the end, it’s all about the message that the video gives out to the viewers.