In the digital age, when online presence is important, you cannot skimp on your website. The website is your impression on the web and should serve as an enticement for clients before visiting your offices. This article expounds on the four most important tips for successful website design.
Work with a Reputable Website Builder
Gone are the days when you had to know how to code or program to design a website. Today, various website builders can help you create and design your website without prior knowledge or experience.
Besides cutting down the time and cost of designing a website, a good website builder such as IONOS includes extra protection using SSL (Secure Sockets Layer) technology. Your website is encrypted and safeguarded from authorised third parties or hackers.
IONOS website builder also has intuitive AI assistance, which helps you actualise your idea within record time for as little as £1 per month. It’s easy to customise based on your needs, and you can always acquire extra features. With this, launching your website becomes even easier.
Optimise Your Website for All Devices
In a world where over 90% of internet users are on smartphones, you must optimise your website to suit the majority without sacrificing site load time. By optimising it, visitors can access the site through their laptops, tablets, or smartphones while on the move. It should easily adjust to fit the user’s screen size regardless of the size. This minimises the bounce rate and dissatisfaction.
If a site or page takes more than 2 or 3 seconds to load, you will likely abandon it. Like you, your clients always seek value for their time and money. Ensure that your website’s page speed is well-optimised before you launch. You can check this by performing free tests with tools such as Google PageSpeed Insights.
Create High Quality and Engaging Content
Website design does not stop at the optimisation. After the website goes live, your next role updates it with high-quality content. This keeps the clients engaged as they learn about who you are, what you do, and how your products and services will be helpful to them.
Remember to break the large blocks of text when uploading content using clear images and relatable videos. Don’t forget to add a comments or reviews section for them to leave their opinion or narrate their experience on-site. It drives traffic and improves your Search Engine Results Page (SERPs).
Don’t Forget the Call to Action Prompts
It would be unfortunate if clients visited your site and enjoyed their experience but could not reach out to you. Every page on your website should entice the visitor to do something. It could be to call you, email you, buy a product, or even sign up for a newsletter. To avoid such issues, organise your website easily with uncluttered web pages. This makes it easy for them to find important information such as Call to Action boxes and contact details.
Conclusion
As mentioned above, your business website is a prime marketing opportunity for you. By learning how to build a good website, you enhance the content quality, the UX (user experience), and the functionality. All these are essential for keeping the existing clients and potential. Simply focus on working with a website builder and keeping everything as simple as possible.