1 Use Multi-Channel Fulfillment (MCF) to build your brand and diversify your e-commerce marketing and sales channels.
To speed up the process of shipping and transportation using MCF, you’ll need to have an Amazon Seller Central account. You could take orders from your customers directly on your website, Amazon, social media, or elsewhere. Then, you could process and export products through Amazon fulfillment centers, which can help you build a solid passive income with Amazon.
2 Amazon charges items based on size and weight, not cost.
With the Amazon FBA program, you’ll have to pay storage and fulfillment fees. It means more products would mean more costs. Thus, if your product is a low-dollar item, then you’ll have to reconsider what you list on the platform. Also, if your product lies in the inventory unsold for more than 180 days, then the cost for the item would go up.
Thus, try to analyze the optimal number of products you ship to the inventory to not upset customers with the line “Out of Stock” or pay more to Amazon because you couldn’t sell that number of products. During peak holiday demand time, you’ll have to pay more for storage than the rest of the year. Thus, make sure that you don’t send products that won’t sell during these times.
3 Build yourself a reputation to maximize sales opportunities.
Whether you use FBA, non-FBA, or Seller-Fulfilled Prime, you can’t just list the products and expect them to sell. Amazon’s marketplace is competitive, and the most important tip for you is to build yourself a brand and reputation as a credible seller. You need to get more positive reviews to convince your buyers about your authority and ensure that your metrics qualify for the buy box.
Also, please answer the questions of your potential buyers to remove their doubts. It would help you build a reputation as a trustworthy seller who cares about the customers.
4 Ensure that you follow the best Amazon SEO steps to improve organic rankings.
Amazon listing optimization is crucial for your Amazon FBA business. You shouldn’t be surprised to know that Amazon doesn’t prefer products that stay in the inventory for too long, and as we mentioned, you’ll have to pay more if your stock lies in the inventory for more than 180 days.
With the help of the FBA program, you could focus more on the marketing and branding aspects of your business. Ensure that you take the proper steps like optimizing the title, product description, and backend with appropriate keywords. Use bullet points to add keywords and describe products adequately. Also, put high-quality images that attract the buyers’ attention and deploy a review strategy to convince your buyers to give a higher rating.
Amazon FBA program would take care of shipping your product as soon as possible. You need to make sure that the product is of good quality and that you have a dedicated team yourself or pay Amazon to take care of customer care. Moreover, utilizing data analytics tools or hiring skilled Data Scientists can help you analyze market trends and optimize your product listings for better visibility and sales performance.
5 Optimize your review strategy and aim for Amazon’s Buy Box.
Amazon buy box is the white box beside each product listing and comprises product price, add to cart button, and shipping and seller information. In a scenario where multiple sellers are trying to connect with the audience to sell the same product, Amazon ranks these sellers to determine which seller appears on the product page. The dealer’s offer that appears in the Buy Box is called a Featured Offer. You should maintain a professional selling account, proper review, shipping time, order defect rate, and price.
Price is a major factor that buyers tend to keep in mind before making a purchase. Thus, if you offer the same product at the lowest rate, you earn the opportunity of ranking higher. Also, if you have a unique product that no one else is selling, you have a higher chance of qualifying for the buy box.